Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites."
Fakezilla : "The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links."
The Web Search Workshop : "The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."
6am Media : "The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam."
Website NOVA : "acronym for search engine optimization. This is the process of making a website 'search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic."
Thousands more definitions are available, almost as many "SEO guru's" you will find online ("The Guru Problem" is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for "Search Engine Optimization", the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site's visitors.
Since nothing is definitive and ultimate in the world of SEO, I'd like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
Otilia is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teaches Principles of e-Marketing, available at UniversalClass.com and has recently launched Marketing Who.com, a professional Marketing Directory.
Contact Otilia through TeaWithEdge.com, her Marketing and eMarketing articles portal.
What is seo ?
SEO Tips and TRICKS
There are some basic SEO tips & tricks for drive traffic your site & building inbound links to your site. The SEO is on going project for your website & it will cost you a fortune & most small websites cannot afford to pay for this service. As you all may know, in any SEO, if the content is king then link is the queen.
The webmasters and website owners are forever looking for links, one-way inbound links are always more valuable than reciprocal links. The one-way or inbound links to your website from other sites will provide higher exposure to your site in SERP (Search Engine Results Page) & Web Traffic to your site as well.
* Benefits of building incoming links -
Increase search engine rankings
Search Engines determines the popularity of your site by the number of sites that link to yours.
The greater the number of incoming links the higher your rankings.
* More web traffic -
Incoming links from sites that already attract a lot of traffic will definitely increase the number of visitors to site compared to sites that are new or have a small amount of traffic.
Here are the some of the top twelve ways to build inbound links to your website are listed below:-
1. Submit your website to as many as free web directories. e.g.:- dmoz.org, dir.yahoo.com etc etc
2. Submit your website to premium & paid web directories. Make sure you submit to the right category.
3. Contribute to articles websites. You can write articles your product & related services.
4. Submit press release about your website & products.
5. Request your website visitors to link to your site.
6. Exchange links with other similar websites if it is necessary.
7. Submit your website for reviews & review other websites with your signature.
8. Offer free web hosting space or any freebies in exchange for links.
9. Participate in award programs.
10. Contribute to forum. You can post in a few forums and put your website in your signature. Forums are a great place to put one way links. And you can help somebody out at the same time.
11. Contribute to blogs. The blogging is becoming most popular marketing & FREE advertising tool.
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