Well all of those who are new in the SEO Business have heard about the term Meta tags and their importance in the SEO. People say that Meta tags play an important role in boosting your ranks in Google. Yes, it is right but let me explain you that Meta tags are not Magical Miracles, which can take your website on the top of a search engine. According to many SEO experts appropriate Meta tags is one of the many SEO Tips must be followed to achieve high rankings in Google or any other search engine.
A few years back Meta tags were really magic bullets and were one of the most efficient and widely used methods to boost search engine ranking. However, Meta tags are still effective to be notice by any search engine.
What is a Meta Tag?
• A Meta tag is a hidden tag in the head section of any blog or website
• Meta tag provides additional information of your document to the search engine
• It has three section content, name, and http eqiv
• Meta tags do not have a closing tag
SEO Related Meta Tags
The most commonly and widely used Meta tag, which also related to SEO enhancement of your website is name and content Meta Tag. Content can be any valid string and name contains value that is useful for the page.
Parts of Meta name tag
# description - a short description of the page
content="Boost your marketing strategy with SEO Tips">
# author - the author's name and possibly email address
# robots - to allow or disallow indexing by robots
# copyright - the copyright date of the page
SEO Tips to Enhance Meta Tags
• Meta tags are use in head section of the HTML page. Always use the keywords and description related to your website and blog in Meta tags
•Describe your page and website in a one-line description. Do not use long phrases or paragraphs in your description tags.
•Do not spam your keyword tag with a long list of the keywords, only add those keywords for which you are sure that your website related to and people can find you easily using those keywords.
Example of Meta Tags
Copy the below mentioned code and add this code to the head section of your website. You have to add your keywords and description in the content section of the below mentioned code
Role of Meta Tags in SEO
Find out your Website is Indexed in Major Search Engines or not
The major reason of Implementing SEO Tips to our website is that we want it to be top in any search engine. According to my SEO experience it is very necessary to check out weather your website is indexed in the search engine or not as it let you know how many pages of your website are currently listed in Google. In order to check out weather our website is included in the database of a certain search engine there are a few commands. These commands can tell us either our website is indexed in that particular search engine or not. There are a few steps which you must make sure are completed before checking that your website is indexed in a particular search engine or not.
• Make sure you have registered a domain
• Make sure you have uploaded your website and all the necessary data to the Web Server
• Make sure you have submitted your website in Major Search Engines
After making sure that you have completed the following steps you are now in a position to check weather your website is indexed by search engines or not. Let us start with the most popular search engine that is of course Google
How to check weather your website is indexed in Google
• Open the Google search engine in your browser
• In the search box type the command site:http://www.abc.com
• Where http://www.abc.com must be replaced by your domain name.
• It will display a list of indexed web pages of your website in Google
How to check weather your website is indexed in Yahoo
• Open the Yahoo search engine in your browser
• In the search box type the command site:http://www.abc.com
• Where http://www.abc.com must be replaced with your domain name
• It will display a list of indexed web pages of your website in Yahoo
How to check weather your website is indexed in MSN
• Open live.com in your web browser
• In the search box simply type the whole URL of your website.
• If your website is indexed by MSN it will display all the web pages indexed in MSN
Reason your website is not listed in major search engines
There are many reasons due to which your website is not indexed by most of the search engines. According to my SEO experience these are a few reasons due to which your website is not indexed in search engines
• Your website has not been indexed yet
• Your website may contain frames in its design Structure
• Your website contain broken links
• Your web site is not search engine friendly means it may contain loads of images and other media.
• Your website is not hosted on a reliable server
• You have placed duplicate content on your website
• You have dynamic structure of your URL which is not followed properly by many search engines
Role of Outbound Links in Search Engine Ranking
Almost all of us know that links play an important role in search engine optimization. Get links is one of the most common SEO Tips that people implement in their SEO. In my SEO Experience, I consider Links as the votes of the other sites given to your own website. The higher the votes your website acquire from other websites, higher will be the ranking of your website in search engine ranking. Your website can have two types of links from the other websites.
* The Inbound Links or the Back links
* The outbound Links or External Links
Inbound Links
These are those links, which are coming to your website from the other websites. People recommend having a high number of quality back links achieve high rankings in Google.
Out bound Links or External Links
These are the outgoing links from your website to the other website over the internet. The role of outbound links is a bit controversial in achievement of search engine rankings. In today’s article, we are going to discuss what role actually played by the outbound links to achieve search engine rankings.
Role of out bound links in Search Engine Ranking
There are hundreds of factors on the bases of which a search engine rank a particular website higher and outbound links in one of those factors. According to my SEO Experience out bound links helps you in getting yourself interconnected with web. By help of linking, you make friends and visitors from their website tend to visit your website. Many people say that out bound links breech the quality of your website and results in dropping the PR and traffic statistics of your website. However, according to my SEO Experience if out bound links used with proper caution and knowledge they will indeed help you in gaining both PR and traffic. Here are some SEO Tips that you must follow to place outbound links in your website.
* Do not add too many out bound links in your website as it may consider spamming by search engines
* Always try to add the outbound links of those websites that fall into your category and are relevant to your website.
* Try to add high-ranking websites in your outbound links as it will play a vital role in boosting up your ranking.
* Do not link spam web sites as search engine can consider your website a spam website
* Do not link to link farms and automated linking systems
* Try to use the anchor text wisely and efficiently. Do not use your Keywords in the anchor text. Try to use “Click here” or “Click” as an anchor text for your outbound links.
Advantages of having quality outbound links
* Linking with the other websites can help you in getting two way traffic that is form their website to yours and from your website to their.
* You can show your reader that you are interconnected in blogosphere and you are talking on the latest topics being discussed in the blogosphere.
* Links will help in bringing repeat customers
* Always keep in mind the universal law that you will definitely receive something after giving
* Outbound links shows that you have confidence in your website and there is nothing to hide
* By not linking to the other websites you are sending your visitors back to search engine and you will get nothing out of it
By following these SEO Tips in getting outbound links you will defiantly feel an increase in your website traffic and website ranking
How Outbound Links affect Page Rank
In my last post, I discussed that in certain cases outbound links prove beneficial for your website. You can have a look how they are beneficial and in what cases you must place outbound links in your website in my previous post. Now in this post we will have a look how Google calculate the Page Rank for a certain Page and what is the affect of the outbound links of a page on Page Rank of the page. No doubt, not all of us want a higher PR. Here are few SEO Tips of mine, which I learn from my SEO Experience that how you can earn good page rank from Google.
•Update your web page regularly. Now if you update your Web Pages regularly Google will give you 2 points out of the ten total points.
•Add new Web Pages regularly in your website. You will be getting 4 points from Google if you add regular new pages to your website.
•Google will award you with 7 points if you have good neighborhood with the ranked directories.
•Google will give you 8 out of ten points if you link to giant monster sites like Face book, Orkut, Digg, Now public, Stumble, Squidoo, Live etc.
•Google will award you with 9 out of ten points if your website has good and quality in bound links.
•Google will award you 5 out of ten points if your website does not contain any broken links.
• If you have considered all the above-mentioned points, Google will award you 10 out of 10 points.
Now you must consider these few things before starting your struggle for PR. Now what role out bound links play in your PR and how Google ultimately calculate your PR is here. Suppose you got a page, “A” and you want to calculate the PR of page “A”. Now the PR of the page “A” calculated as
PR (A) = (1-D) +D (PRP1/O+PRP2/O+PRP3/O+…...+PRPN/O)
Do not get confused let me explain this formula. Here D stands for the dumping factor which the original PR and diluted on the bases of links coming from the other websites. It has value of 0.85 in most of the algorithms. PRP1 to PRPN is the Page rank of all the pages to which your web page is linking and O stands for number of outbound links of each page. In more simple words, we can define it as
“A” page's Page Rank = 0.15 + 0.85 * (a "share" of the Page Rank of every page that links to it)
Share= PR of the page divided by the number of outgoing links
Now from this equation we came to find out the relationship of outbound links to your PR. If the page linking to you has numerous out going links it can harm your PR. In my last article, I told you not give an outbound links to link farms and Spam sites. Now here it shows how these spam sites can harm your PR. Suppose you exchange a link with a website having PR 6 and number of outbound links are equal to 500 and on the other hand you exchange a link with a website having PR 3 but number of outbound links are only 50 or below 50. According to my SEO Experience, I will suggest you link with the site having PR 3 with 50 outbound links. There are many things, which can play a role in breaching Page rank of your page, and they are.
• Dirty Inbound Links like links form poker, porn and adult websites
• Link Spamming
• Duplicate or copied content
• Broken Links
• Black Hat SEO Techniques
By following these SEO Tips, you can surely achieve a good PR and you can easily analyze what role played by outbound links in PR
SEO Techniques
So you want Your website to be on the first page of every Search Engine - SEO Techniques will help You get there! The Techniques on this page will enpower You with the information that will move You towards that goal. Set Your aim high, the sky is the limit! Others have done it, so why can't You -- Search Engine Optimization ( SEO ) is really quite simple!
If You have been putting off optimizing Your website for a higher Search Engine results position, today is a good day to make Your start. SEO Techniques will make it much easier that You expected!
The following list of SEO Techniques will help you optimize your website so you will get a higher Search Engine Results Position (SERP). Some of the items can be done quickly -- others will take a bit of time.
If you complete all the items on the following list of SEO Techniques, give the Search Engines some time to send out their bots to deep crawl your website, your site traffic will increase. Make sure you are ready for it!
Search Engine Optimization -- What is it?
Optimizing your website so you will obtain a high search engine results position is what SEO Techniques is all about. It is reported that 65% of all websites visited start with a search from a search engine.
For people to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases like SEO techniques, they will find you site page on the first page of the search engine results. Ending up on the 10 page of the search engines results will not get you any traffic.
Getting a high SERP is a combination of a number of things. Leaving out any of the items on the following list of SEO Techniques can result in your page not getting as high a search engine results position as it could.
The SEO List
There are no tricks here, just a bit of work and some time. So let's get started by reading the following list of SEO Techniques!
1. Domain & File Names:
Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name. Read this thread Keywords in the URL from SEO Chat Forum.
For example I use the file name seo-techniques.html for this page.
2. Keyword Phrases:
1. Use keywords that are being searched for. You can check your keyword phrases with either the Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases.
2. Add keyword synonyms to your content.
3. Put the keyword phrases in the
4. Insert the keyword phrases in a
keyword phrase
tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.5. Make sure you use your keyword phrases from the page you are linking to, in your anchor text on the site map. i.e. SEO Techniques.
3. Keyword Density:
Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. To high a keyword density will be considered search engine spam and can get you blacklisted.
Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.
4. Bad Techniques:
Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.
While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.
Google has a good article on Google information for webmasters that is very imformative if you are considering Getting a SEO Company to so work on your website.
5. Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.
Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page. You many also what to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. Also you can consider putting your domain name at the very end of the title.
6. Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, and put in it all your keywords and keyword phrases. This tag should be different for each page.
7. Author & Robots Tags:
The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.
Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.
8. Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
9. Quantity Content:
The more the better. Just remember your content will need to be both quantity and quality.
10. Changing Content:
You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed.
www.carsinlondon.com/used-cars-london-ontario.php shows a sample of php script that will do this.
11. Avoid Dynamic URLs:
Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.
Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .
12. Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read Search Engines and Frames.
13. Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
14. Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.
15. Site Design:
You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page.
These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site.
Use W3C Link Checker to make sure all your page links are good. If you have broken links on your site this can effect the ranking you are given.
Put a proper doctype on each page. If you don't have a proper doctype on each page Internet Exployer will go into quirks mode and display it different.
Use The W3C Markup Validate Service to verify that your pages are Validate HTML or XHTML code. The W3C validation will verify that your HTML or XHTML is not broken. This validation show you any broken code that could cause your webpages from displaying properly in all the different browsers and browser versions.
16. Separate Content & Presentation:
Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.
17. Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.
User-agent: *
Disallow: